RSS

QR CODING “FIX IT” MECHANICS MOVIE MARKETING – HOLLYWOOD IS NOT BEING SENSITIVE ABOUT GUNS

27 Jan

The movie poster’s tagline is: “Someone has to fix the problems.” But what happens if we create the problems ourselves though?

It is what it is. A gun poster spotted today on Melrose for a new Hollywood movie. A critique on America’s allocated role to “fix it.”

According to this poster, the mechanics of the gun as a symbol of power, is depicted being a component made up of smaller guns.

In particular, note the super hero dolls reflected in the poster’s mirror image, of this particular take of the poster.

When fixing anything, we often discover if we are humble enough to see clearly, that “it” is always ourselves, that’s needing fixing at times, as much as other people, things or factors we also acknowledge need to be fixed to. It’s part of being one of over six billion people, sharing life on this earth. :)

I still refuse to see the gun as the ultimate ‘peace’ piece defining us all. Love is.

Yet we do need mechanics.

The talk of this film in Industry Town Hollywood -accompanying this poster for reals is that: The Mechanic is a movie starring Jason Statham and Ben Foster. Its movie story line goes like this: “Follows an elite hit man as he teaches his trade to an apprentice who has a connection to one of his previous victims.”

Writers are Lewis John Carlino and Richard Wenk and directed by Simon West.

Meet in The Lobby website (aka Starbucks on Melrose) takes the movie marketing analysis even further noting:

“The Mechanic is a version of the 1972 Charles Bronson thriller of the same name, with the hitman-as-mentor storyline. This time around, the oft-typecast Jason Statham is the lead, breakout talent Ben Foster is the student. Throw in revenge as motivation, and you can understand why this new movie poster for The Mechanic is all about the weapons.

“Look closely toward the bottom of the image. Seems the marketing team at CBS Films is kneeling to the smartphone gods, sneaking a QR code into their jigsaw puzzle of a poster. Here, we’ve made it easier, so get out your reader. If you don’t have a QR reader, the code takes you to the film’s official site. And we’ll make that easier too…  Check out the official site for The Mechanic.”

The world is becoming more like, follow the trail of the QR reader isn’t it. Here’s one example. Cool or not? The gun as a symbol or test study to follow of the QR strategy… interesting!

~Posted by Horiwood.Com, Hollywood California USA. 1.26.11~

 
Leave a comment

Posted by on January 27, 2011 in Art, Ben Foster, Hollywood Today, Industry Town News, Jason Statham, Lewis John Carlino, Marketing and Branding, Melrose, Movie Posters, Pop Cultural Commentary, QR Codes, Richard Wenk, Signs of The Times, Simon West, Symbols, West Hollywood, World News

 

Leave a Reply

Gravatar
WordPress.com Logo

Please log in to WordPress.com to post a comment to your blog.

Twitter picture

You are commenting using your Twitter account. (Log Out)

Facebook photo

You are commenting using your Facebook account. (Log Out)

Connecting to %s