Horiwood's Blog

Stephenie Meyers is a branding mogul as well as an author. Her Twilight Merchandise has expanded into cosmetics.

With clever marketing spin, the Twilight Lip Gloss, aka, Lip Venom V, that is used by make up artists on set of the popular Vampire film franchise’s films is now available to the public at $16 a pop.

Here’s the low down on it:

“According to Grazia Daily, DuWop cosmetics — the same brand the “New Moon” makeup artists used on set — is launching its own “Twilight” line, and the first item to come out of the lab is a limited-edition preview of Lip Venom V, the “Twilight” version of its popular lip-plumping gloss.

Since we couldn’t say it better ourselves, here’s how DuWop described its new lip lacquer: “Instead of a gloss, Lip Venom V is a shimmering crimson lip stain suspended in a venom-laced liquid lip conditioner with a bite, and contains argan, avocado, olive oils and vitamin E. This product should be shaken before use to represent the blending of the human and vampire worlds …”

Wow! Kind of clever. It is the lip gloss Kristen Stewart uses when Robert Pattinson smooches her in Twilight and New Moon.

Will you buy some? Twilight’s marketing and branding is just insane! Strong brands can sell and move any product in a recession. Congratulations Stephanie Meyer. You’re brilliant!