So as to give struggling studios some marketing clout, The Oscars are about to expand their category for the Best Film Awards, from 5 films to 10.
Sid Ganis, President of The Academy said at a Beverly Hills press conference, Wednesday that this decision will “open the field up to more worthy films.”
Finally tween films, like Twilight’s New Moon, just might get nominated too now in this category. Now 10 films can say they are Oscar nominated, and hopefully the strength of Oscar’s brand will help sell the films both in the US and internationally.
A smart move by The Academy.
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[...] 5. THE OSCARS ADD 5 MORE FILMS TO THEIR BEST FILM CATEGORY [...]