Trust the Dutch to come up with something fun for tourists. The beer bike in Amsterdam seats up to 10 people and is a novel way to site see in Amsterdam.
It’s very popular for stag dos and hens parties, for obvious reasons.
For the beer bike to take off in America… how about: Lance Armstrong’s Beer Bike Tours? Being from New Zealand, I know how the AJ Hackett bungy jump took off, worldwide for the adventure tourism industry. Why can’t the Lance Armstrong Beer Bike Tours take off too?
That’ll work, nationwide… and it’s what Lance can do if and when he retires perhaps. :) 
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[...] 7. THE BEER BIKE: WHAT EVERY CITY NEEDS FOR STAG DOS AND TOURISM [...]